Sports Apparel

Sports apparel overview
According to the characteristics of various sports, regulations, athletes and other factors, as well as conducive to the requirements of sports clothing and related decorative items. Including clothing, shoes, hats, socks, gloves, scarves, bags, hair accessories, bracelets, umbrellas and so on. Sportswear has a variety of categories, and from the 19th century to the 21st century, with a variety of brands, daily life is one of the necessities.

Basic Information
Chinese name, Sportswear, Pinyin Yundongfushi foreign name Sportswear, Sportswear, Pinyin Yundong Fushi, english sportswear according to the characteristics of various sports, competition rules, athletes body shape and other factors as well as conducive to competitive requirements and made of clothing and related decorative items. Including, clothing, shoes, hats, socks, gloves, scarves, bags, hair accessories, bracelets, umbrellas and so on.

Classification
Folding according to purpose, leisure sportswear, used as casual wear sportswear, can give the wearer a light and lively feeling. Amateur Sportswear, a garment, such as a vest, shorts, or sneakers, made for the physical needs of people who love sports. Professional Sportswear, clothing specifically designed for a sport, such as football, Yoga, basketball, outdoor sports clothing, etc. . Folding by nature, Völkisch movement, suitable for the majority of people wearing sportswear, applicability is more common. Fashion Sports, suitable for the pursuit of fashion cutting-edge fashion men and women, so that sportswear wear more fashion, and then lead the trend.

History
In ancient times, when people participate in sports wear the clothing used in daily life, just for the convenience of activities, sometimes rolled up some sleeves and trouser legs. After having the official sports game, gradually appeared the specialized sportswear. During the spring and Autumn period and the Warring States period, China had its own costume for archery. When martial artists practiced martial arts in the past dynasties, most of them wore special costumes. When modern sports began to be introduced at the end of the 19th century, China had no special sportswear to match it. In 1902, at one of the earliest games held in Tianjin, athletes wear casual clothes: some wear large and fat clothes, but short pants; some wear shorts or shorts together. After the 1914 National Games, it was decided that athletes should wear tank tops and shorts when they competed in official competitions. As for women athletes wearing tank tops and shorts, it was only since the 1930 national games.

Development
Many sports developed countries in the world, attaches great importance to the study of sportswear. Clothing Requirements Light, close-fitting, soft, good flexibility, in order to play the technical level of sports, beautiful and generous style. Germany, Japan, the United States and other sports clothing, Danish hockey clothing, France and other countries mountaineering clothing, swimming suits in Australia, have their own advantages and characteristics. China used to have few factories specializing in sportswear, few in output and few in variety. After founding ceremony of the People’s Republic of China, the production of sportswear grew rapidly. Now China has been able to produce suitable for a variety of sports apparel, in the production can basically meet the needs of the domestic market. Shanghai, Tianjin, Qingdao and other places produce sportswear of good quality, some have reached the world advanced level, some high-quality products are exported to many countries in the world.

Positioning
To potential consumer intentions, for the brand in the hearts of consumers to occupy a place, and existing facts related to the unique and a sense of value. The charm of clothing brand, can enjoy a lot of ordinary clothing do not have the benefits: someone once said that “brand is the carrier of value. “. The world of finance, BCG analysis of the 10 most valuable American apparel brands, we can understand that these well-known, successful clothing brand book value is much higher than its market turnover. In accordance with the development of the Brand loyalty ladder, clothing brand to have loyal consumers, consumers must first let the brand as relatives, friends like.